So the MBAs go off to Paris. Yes, we are going to do some work. Look who we get to meet:
Sabina Belli is the Moët Hennessy Image & Innovation Director since June 2004.
She joined the LVMH Group 12 years ago as International Marketing Director for Parfums Christian Dior where she launched a number of top ten skin-care or make-up best sellers among which Capture R60/80, Dior Addict Make-Up and J’Adore, one of the most successful fragrance of this decade.
She worked with John Galliano and Hedi Slimane, Dior’s star designers, in order to translate Dior’s DNA in a visible and consistent way across all product lines.
Sabina Belli has always worked for luxury brands and she’s an expert in this field.
At Moët Hennessy her first mission was to redefine the DNA of this outstanding portfolio of luxury brands, and to help the brand teams develop new innovative and spectacular initiatives aiming at keeping MH Brands at the pinnacle of consumer’s desire and serve the corporate strategy of leadership and value creation.
She has created a number of very original partnerships with contemporary artists, architects and designers in order to bring a new and modern inspiration to century old brands such as Hennessy and Jean Michel Othoniel, Dom Pérignon and Karl Lagerfeld or Mark Newson, Ruinart and India Madhavi.
Belli is passionate about the actual concept of luxury. She has written several articles on this matter and gives lectures to business school attendees on the history of luxury. She has recently developed a workshop on “Luxury Art de Vivre” for Moët Hennessy’s top executives aimed at understanding the complex and fascinating luxury etiquette in order to be the best international ambassadors of MH Luxury Brands. Another unique way for MH to be the Luxury Wine & Spirits leader and the specialist of luxury brand building.