Yi-Jen “Ian” Ho joins the Freeman School from Penn State University, where he served as an assistant professor of information systems. Ho is interested in understanding the impacts of information technologies on consumer choice, and his research focuses on location-based services and advertising, online platforms, and artificial intelligence. He applies various methods to obtain insights and identify causalities, including game-theoretic modeling, econometrics, randomized experiments and machine learning. His research has appeared in premier business journals including Information Systems Research and Production and Operations Management.
Ho received the 2022 Gordon B. Davis Young Scholar Award and the 2017 Nunamaker-Chen Dissertation Award, which is presented by the INFORMS Information Systems Society. His research has also earned best paper awards and nominations at major conferences, including INFORMS Information Systems and eBusiness Sections, WISE and WEB. He has served as a special-issue senior editor at Production and Operations Management and as a cluster co-chair, associate editor and program committee member for leading conferences. He holds a Bachelor of Business Administration from the National Central University, an MS in management information systems from the University of Arizona and a PhD in information systems from the University of California, Irvine.
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