![New course explores the process behind new products](https://i0.wp.com/mbablog.wp.tulane.edu/wp-content/uploads/sites/153/2017/02/TU_050-300x200.jpg?resize=625%2C416)
What does it take to create a successful product? According to John Clarke, it’s probably not what you think.
“It’s kind of a myth that there has to be some kind of epiphany,” says Clarke, a professor of practice in management at Tulane University’s A. B. Freeman School of Business. “The reality is there’s a process behind the development of successful products, and the ability to understand that process is critical, regardless of what industry you’re in.”
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