Hospitality

Superior Customer Experience Through Entrepreneurial Hospitality

Superior Customer Experience Through Entrepreneurial Hospitality

If you search “Entrepreneurial Hospitality,” you will not find a concrete dictionary definition, but the A.B. Freeman School of Business defines it as “The act of driving competitive advantage and value creation through innovation in superior customer experience at all organizational levels across all industries.” The Entrepreneurial Hospitality specialization in […]

November 9, 2020 ×
Assistant Professor of Management Cameron Verhaal discussed how craft businesses maintain their identity in the face of growth in a special talk hosted by the Lepage Center in February.

The struggle for authenticity

Cameron Verhaal, assistant professor of management at the Freeman School, recently visited The Shop at the Contemporary Arts Center to discuss how brands and businesses can deliver authenticity.

March 12, 2019 ×
New course explores the process behind new products

New course explores the process behind new products

  What does it take to create a successful product? According to John Clarke, it’s probably not what you think. “It’s kind of a myth that there has to be some kind of epiphany,” says Clarke, a professor of practice in management at Tulane University’s A. B. Freeman School of […]

February 23, 2017 ×